Turn Your Dream Into a Workable Plan
It’s tough to watch the lack of progress of so many promising entrepreneurs. They’ve dreamt for so long about creating a solid, sustainable business, and yet - all they do is dream.
You know the people I’m referring to. They start small, attend conferences, purchase training programs, and sometimes even work with a coach or two.
And yet week after week, month after month, year after year, they fail to make any progress toward their dreams.
Are they just lazy? No. It’s something worse.
They don’t know how to move from a dream to a plan and they’re stuck.
Start With the Long-Term
If you’ve ever been on a job interview and were asked, “Where do you want to be five years from now,” you may not have known where to start.
But as a business owner, that might just be the most important consideration you can have.
Without knowing where you’re headed in the long term, it’s impossible to create a map to get there.
You need to know what your destination is, so that every day, week, month, and year you can check your progress to be sure you’re still headed in the right direction.
Once you know your ultimate destination, you can draft a plan for getting there, and create the interim goals that will help you stay on track.
For example, if in five years you want to be free to travel for 8 weeks every year, then you need to have a few pieces in place before that can happen:
· Enough income to cover travel costs
· Passive income to sustain your business while you’re not working
· A staff who can manage the business while you’re away
With this list, you can then work backwards from your five-year goal, and create milestones along the way.
If you know you’ll need to earn $150,000 annually in order to fund your travel plans, and right now you’re earning $60,000, then reasonable milestones might look like this:
· Year 1: $70,000
· Year 2: $85,000
· Year 3: $105,000
· Year 4: $125,000
· Year 5: $150,000
With these milestones in place, it’s much easier to figure out exactly what you need to do to achieve them, by setting monthly, weekly, and daily goals.
Create Small Goals
If reaching your goals means you need to move from $60,000 to $150,000 in five years - well, that’s a pretty overwhelming jump.
A $90,000 increase is something most people will look at that and immediately dismiss it as impossible.
But when you break it down as we have above, and then again into smaller steps, it suddenly doesn’t look so daunting. It becomes palatable.
In the first year of the plan outlined here, your income needs to increase only by $10,000. That’s less than $1000 per month. Surely that’s doable!
You can further break that down by week: $1000 per month is just $250 per week. There’s got to be something you can prioritize to reach this. If you’re a graphic designer for instance - you could sell just one more short term service contract per month (like a landing page build), or four more quick $250 a la carte offerings (a logo and business card, perhaps) and you’ve already reached your milestone.
It might mean sending one more email to your list, or investing an additional $20 per month in Facebook ads, or perhaps reaching out to one more business bud or affiliate partner.
The point is, reaching this much smaller goal is far easier than thinking about that five-year plan.
So what’s your big dream?
How can you deconstruct it into achievable milestones, workable goals, and finally, daily and weekly tasks?